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Unless you were living in the cave for the last six months, you've probably heard about Podcasting. Savvy marketers begin to adapt this new technology as a marketing tool to help them communicate with their prospective customers. In this article, I am about to explain why Podcasting can be so popular while other proprietary streaming audio protocol failed. These simple facts help you assure your visitors to adopt the technology and subscribe to your podcast. Introduction to Podcasting Podcasting, as its name implies, is a combination of two terms: 1) iPod: a popular media player by Apple, and 2) broadcasting: delivering
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