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Podcasting has hit the marketing world big time with the recent launch of a new podcast by Simon & Schuster. I was recently involved in a consulting role with a podcasting project with publishing giant Simon and Schuster and their website http://www.simonsays.com. They are using this podcast RSS feed to interview world famous authors and have authors read excerpts from their books. This is a brilliant marketing strategy for their website, authors, products and brand. They are actually using the podcast to promote the products that they publish. This is a very innovative business marketing strategy. They are publishing 30
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