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Although podcasting is trendy, it's vital to remember that when you use a podcast for Internet marketing, your podcast is really just another delivery mechanism - a way to get your marketing message across.
Because it is a new delivery mechanism, there's a chance you'll get so wrapped in the technology that you'll forget the basics, the AIDA formula. You need to give people something that they want to listen to, and you can't go wrong with the AIDA formula. AIDA is used in copywriting, and is an acronym: AIDA means Attract/ Attention, Interest, Desire, Action.
You need to get
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