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Today's Featured Article:
Information and Education Can Be Relayed.
You don't have to market to sell something. While that seems odd, and even contradictory, consider that consumers no longer want to be talked at or sold to, rather they want to be the chooser, and if you can educate them, they just might choose you.
Think back to the last few purchases you made. You probably purchased because you needed (or thought you needed) the item in question. We purchase, usually, to fill needs. If your podcast can educate listeners as to thier needs for your product, without ever mentioning
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