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Recently, BBC announced: "More than 134 million hours of BBC Radio have been consumed via the Internet this year - the equivalent to 15,345 years of continuous listening." IBM runs a regular Podcast: "IBM and the Future of..." It logged 40,000 downloads during its first three months. A quick search at iTunes shows the top Podcasts are dominated by the likes of Fox, Discovery Channel, TSN, ABC, NY Times, Warner Bros. and many more "big guys". National Pyublic Radio offers 33 podcasts, which pumped out 5 million downloads in unser three months.
So with the Heavyweights churning out
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