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Al Franken Podcast Information
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Today's Featured Article:
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.
Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.
To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.
While text might still be the
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